SOLUTIONS Contextual Marketing (Campaign Management)

CUSTOMER ENGAGEMENT WITH RELEVANCE.

Contextual marketing is marketing communication that is aligned with the context of the consumer.

Campaign management has traditionally been run in a “low context” way. By this we mean campaigns were run after analysing data at rest and then sent out on a scheduled batch approach estimating what a group of customers might be interested in. Response rates are typically in the 1-3% range.

We Give You a Unique Advantage

We understand both the long term and the real time behavior of each and every one of your customers and adjust that understanding after every single customer behavior. The customers state could change based on their latest call, to whom, when it was, to whom to they called, where that person was, what they browsed on their smartphone just before and just after, and where they were and coupled with their historical profile status. Knowesis provides the solution to always understand and react appropriately based on the current state of each and everyone of you customers as and when it is relevant.

We enable you to move away from guess work (and potentially annoying your customers) to providing marketing messages that deliver a valuable and wanted service. We enable you to differentiate from your competition, reduce churn and improve margins.

We help transform your existing campaign management investment to support real time event driven and context relevant customer engagement. Whether you are looking to completely replace your campaign management system or evolve what you already have to support new capabilities then Knowesis should be your partner of choice.

We Provide:

  • Product
    • a real time continuous customer profiling solution to provide context and real time events to transform your existing campaign management capabilities and move personalised customer engagement to another level. Knowesis Sift can integrate with almost any campaign management system and turn a legacy batch campaign management platform into one that can send real time offers and always understands the current context of each and every customer.
  • Services
    • consultancy services to help transform your campaign management operations taking into account your business objectives, current challenges, and existing investments.
    • consultancy services to help transform your campaign management operations taking into account your business objectives, current challenges, and existing investments.
    • independent campaign management vendor evaluation support to help make sure you make the best decision possible.
    • turn-key systems integration professional services to implement your platform of choice and maximise returns.

Referenced Products