Understanding your customers helps you find opportunities and pro-actively address customer experience issues. But can you act fast enough, and with the understanding of the current customer context for game changing business impact? We can help.
Customers’ behavioural data is being continuously generated whether it be related to usage, spend, quality of experience, interests, etc. Understanding the current profile state of a customer is the key to effective and relevant personalised communication.
Knowesis Sift provides a centralised location that any business application can query to immediately get the current profile state (context) of any customer or immediately trigger action as soon as statistically relevant change occurs for any individual or segment.