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OPOLO FOR SALESFORCE MARKETING CLOUD

Enhance the functionality of Salesforce Marketing Cloud with plug-in Activities for Journey Builder.

Opolo Activities

Out of the Box Activities for Salesforce Marketing Cloud Journey Builder

Opolo Event Activity

Real time complex event processing that decouples the event logic from source systems​. 

Enables event triggers to be configured to initiate journeys within Journey Builder:​

  • Location based triggers using any type of location relevant data feed

  • Product/Service usage triggers

  • Digital analytics triggers

  • QoS/QoE triggers

  • etc...

Opolo Policy Activity

Real time cross Journey contact policy enforcement.

Opolo provides a Policy Activity for Journey Builder.

Contact policy management at three levels:

  • Global policy level

  • Channel policy level

  • Category policy level

Opolo Offer Activity

Automate fulfillment of discounts, vouchers, coupons, cash backs, etc. directly from a Journey.

  • Opt-In fulfillment

  • Conditional monitoring fulfillment

  • Unconditional fulfillment

Opolo NBO (Next Best Offer) Activity

  • Execute next best offer/action models in real time to optimize the customer experience and business outcome at any point within a Journey.

 

  • The NBO activity allows marketers to import an R, Python or PMML model and the offer catalog it has been designed to automate the decision scoring for within SFMC Journey Builder.  The Activity will return the best Offer(s) to SFMC for the Journey to continue.

Opolo Split Activity

Enable decision splits using real time customer context across all possible data feeds.

The Split activity enables decision splits to be made based on the Indicator values for an individual customer in Opolo.

Opolo SMS Activity

Provides an option for communication service providers to connect to their own SMSC's via SMPP or webservice.

Key Benefits:

  • Throttling: limiting of the number of SMS sent per second to the SMS gateway

  • Priority Queues: Capability to assign priority queues to urgent notifications

  • URL Shortener & Click Analytics:  Add shortened URLs with click tracking to SMS being sent.

  • Error Code Based Retries: Capability to retry SMS resend based on specific error codes e.g. Connectivity Failure

  • Failover to alternate channels: In case multiple channel capability exists then the alternate channel can be automatically used e.g. if SMS fails then retry on app push.

Opolo MMS Activity

Provides an option for communication service providers to connect to their own MMSC's via MM7 or webservice.

Key Benefits:

  • Throttling: limiting of the number of MMS sent per second to the MMS gateway

  • Priority Queues: Capability to assign priority queues to urgent notifications

  • URL Shortener & Click Analytics:  Add shortened URLs with click tracking to MMS being sent.

  • Error Code Based Retries: Capability to retry MMS resend based on specific error codes e.g. Connectivity Failure

  • Failover to alternate channels: In case multiple channel capability exists then the alternate channel can be automatically used e.g. if MMS fails then retry on app push.

Opolo Streaming ETL Capability

Valuable in cases where:
 

  • data required for SFMC is not readily available in CSV format
     

  • the raw data feed is continuous (or batch) and aggregation is required before sending to SFMC
     

  • a centralized ETL point is seen as beneficial to send different data feeds to multiple DE destinations.

Available within the Admin Portal of Opolo for SFMC.

Opolo Tokenization & Detokeniztion for Hybrid Cloud Deployments

  • Enabling a hybrid cloud approach where PII or other sensitive data is required to be stored externally to SFMC.
     

  • Automated tokenization upon data transfer to SFMC and detokenization within Journey executions.

Component Architecture